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Actually, that cloud consultant model is very important. There is so much changing in the space and these platforms move/change so fast that it can become bewildering for people in the corporate environment, who have a lot of other stuff on their plate to follow it. Much like using network security consultants to ensure ones network/systems are safe. I have a lot of friends that do that, and they are pouring over the latest security bulletins and working on patches, it takes a lot of dedication and attention.
I see the same thing coming quickly in the cloud space; particularly for customers that are somewhat agnostic. In the old days, most companies focused on a particular set of brands Dell, HP, IBM and similar Software vendors, and just tunnel visioned and trusted them and did what they did. Now, the cloud has decentralized everything a great deal as well, and even within a single provider like AWS there are so many options, so many gotchas that having a navigator is critical to success, and that is a service level that AWS is not in the business of providing.
Rackspace, for larger clients, will do that sort of service level, but then again you are tunneled into their view(s) of the universe. It's a lot to disentangle.
My model is actually pretty simple and I am not building from scratch I have gone with a whitebox cloud provider that has a platform and scaling already in place and I am repackaging and selling their product as a channel partner, basically.
I bought a specially modified hyper visor that is in their enterprise cluster (like a condo) I therefore "own" X CPU's, Y GB RAM, and the internal drives/ssd's that act as caching devices for the RAIN. This includes 24x7 technical support for the cloud platform and full hardware support for a bit too long of a period of time.
I then resell outbound bandwidth, hard disk space on the RAIN on a usage basis, and if I want Windows licensing (for which they have a per GB RAM pricing model worked out) MS SPLA licenses or I can use my own. I also resell from them common infrastructure public IP's and a few other software licenses (FW appliance, CloudProtect Agent+lower tier storage for the backup server replication)
Since my node is in a cluster, if my node goes down, they can roll me onto another node; further if growth comes faster than I can add nodes, they can rent me resources on other nodes for a bit higher cost until I can add the next node (and that's me coming up with the capital) Similarly, I can cloudprotect vm's on my node on other nodes (that is included in the cloud protect price I pay)
Their platform is highly customized based on ESXi 5.5 now, going to 6.0 which they have built their web based management system around the ESXi API.
From a hardware perspective, they roll new machines into the infrastructure with new generations each year or so. Each year it's a very specific standard server unit that they've optimized to work with their proprietary RAIN (which is why disk performance is better than I've seen at most other providers for the same money)
How I upgrade is by adding additional hypervisors of the new platform each year and people OK with older platforms stay on the older hypervisors. Which is really what they do/did in the dedicated server space.
The target audience is really the SMB market and channel partners like myself; except that most of my money making clients are a bit bigger than their target audience, which is why I mainly push for using it as a cheaper backup/test/dev environment, not production.
It's also not designed/targeted for the really dynamic stuff you can do at AWS, spinning up VM's on the fly. The target is really that segment that used to rent dedicated whitebox servers but now wants to be on the cloud.
My goal is to come up with a very simple pricing model that is cheaper/more cost upfront/easy to use than what they can get from most cloud providers. I.e. create something that I or someone like myself could use and get a good value out of.
I am still working on balancing out my support cost vs cheapness. For example that FW/vlan includes some of my time per month assisting people (not much but some) plus my markup. I don't know yet how much of my time will be taken up, I'd like to get the entry price cheaper, but am concerned about getting bogged down.
In theory, I get enough documentation down, I want the platform to be very self driven/automated. It actually is, but there is the learning curve and good documentation is critical to keep support calls/requests down.
My biggest goal is to cover my costs and get another revenue stream that is stable. Books are one such stream, this is another. As an independent consultant, I am getting tired of the feast or famine model and am trying to build more stable baseline income streams.
And for that, the CloudProtect business will probably be best. I'll give people a preconfigured vlan with all VPN connections ready to go, replicate all their servers into it in cold standby mode, and then let it run until disaster strikes; that's very low overhead--just monthly testing of the VM's which I can shift to the client's support team. You have an upfront setup, which I bill as a consultant and then just a stable revenue stream.
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